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About FunnelX

We think reps get better by practicing, not by being told

Most sales coaching happens too late. FunnelX works before the call, during it, and after, so reps stay sharp, confident, and improve every single day.

2019Founded in Toronto 5Industries served 100k+Practice calls coached
01

Practice comes first

Reps rehearse the hard conversation before a real buyer ever hears it.

02

Coaching in the moment

Guidance arrives while the call is live, not a week later in a 1:1.

03

Evidence, not opinion

Every session is scored against your framework so progress is visible.

04

Built for the whole team

New hires ramp faster, managers coach wider, leaders see the trend line.

Our values

What we bring to every partnership

Customer-centric innovation

The platform adapts to your industry, your buyers, and your sales process. Every feature is built around how your team actually sells.

Data-driven excellence

Every session generates insight. We use that data to surface gaps, guide coaching, and help reps and managers focus on what moves the needle.

Integrity and responsiveness

We build on ethical AI and honest partnerships. We move fast, communicate clearly, and do it right to help you build effective sales training.

Continuous learning and growth

Sales never stands still, and neither do we. We stay ahead of how AI and sales are evolving, so your team always has an edge.

Empowerment through AI

We equip reps with the guidance they need at every stage, in practice, on live calls, and in every debrief. Coaching should not wait for a 1:1.

Results-oriented approach

Every feature is designed to move something real, whether that is faster ramp, stronger calls, or more consistent execution across the team.

Meet the founder

Twenty-five years building software companies, and one problem that never went away

Steven co-founded Davinci Technologies as an early evangelist for online customer service, then led Storagepipe as CEO for 18 years, growing it across disaster recovery, cloud, and cybersecurity. In every company he built, the same gap showed up: sellers trained once, then left to figure out the rest on live deals.

FunnelX is his answer. Practice that behaves like a real buyer, coaching that arrives while the call is still happening, and scorecards that tell a manager exactly where to spend their time.

25+Years in enterprise software and managed services
2Companies founded and successfully exited
18Years as CEO of Storagepipe
2Exits: Davinci to CSG, Storagepipe to Thrive Networks
Who we serve

Trusted across industries where performance matters

FunnelX was built for industries where sales conversations require precision, expertise, and consistent execution at every level.

SaaS & technology

Ramp new AEs on complex, multi-stakeholder deals

Ramp new AEs faster on complex, multi-stakeholder deals. Practice technical discovery and competitive displacement before the real call.

  • Technical discovery practiced before the real call
  • Competitive displacement objections handled cleanly
  • New AEs certified on the pitch in week two
Book a demo
Mel to uploadSaaS & technology1200 × 900 px
Careers

We are always on the hunt for great people

We are a small team building something reps actually use every day. If that sounds like your kind of work, get in touch.

  • Remote-first, with a Toronto home base
  • Real ownership over the work you build
  • Direct access to customers and their feedback
  • Health coverage and a learning budget from day one
Click here to apply
FunnelX team members talking together in a bright meeting room
Ready when you are

See what consistent execution looks like across your team

Book a demo and walk away with a clear picture of how FunnelX fits your sales environment, your team, and your goals.